As a physical product, I worked in collaboration with an illustrator, graphic designer, paper suppliers, print technicians, book-finishing experts, and clients at every stage of the design and production process, aiming to develop, promote, and successfully sell the journals.

I underwent a series of steps to address the challenge. 

1. I conducted one-on-one client interviews on past journal products and in-house generated ideas.
2. I researched competitors for improvement insights.
3. I addressed client pain points to create a new line of 4 compliant products.
4. I coordinated with designers and print technicians to optimize layout and content.
5. I iterated through testing phases for the final release of sale-ready products.

The above journals were the first designs we produced and sold.

I spearheaded the iteration process for the initial design, and here's the feedback: 

1. Clients appreciated the 300-page count, making the journal a worthwhile purchase for its extended usability.
2. Positive remarks were received for the quality of finishing and customizable designs, allowing clients to personalize each journal with their names.
3. There was a split among clients regarding the preference for ringed or bound journals. While some liked the ringed option, others believed binding would ensure longer durability.
4. Technicians working on the finishing process faced challenges due to the high page count, leading to longer processing times for each journal.
5. Concerns were raised by finishing technicians about the scarcity of suitable ring stock in the market, with only smaller rings being readily available. This size may not be sustainable for future production.

After receiving feedback and conducting internal brainstorming sessions, we decided to reduce the page count to 240 and opt for binding instead of using rings.

I guided our graphic designer, who also serves as an illustrator, to create designs aimed at promoting relaxation and happiness for users. Following discussions, we determined to use bold colors inspired by nature, tribal energy, and elements from public transport vehicles in an African city. Recognizing the stress of daily life, we aimed to provide users with a journal that serves as a positive outlet within the chaos, encouraging them to reflect and enhance their mental well-being.

Samples of some of the iterated journals we designed and produced

I oversaw the development of four product categories aimed at enhancing users' mental well-being:

1. Blank Journals - allowing free expression through drawing.
2. Ruled Journals - structured for written thoughts.
3. Productivity Journals - designed to track and enhance productivity.
4. Prayer Journals - facilitating the capture of spiritual connections.

One of the designs for the Productivity and Prayer Journals

To enhance sales, I orchestrated the development of journal-inclusive gift packages, devised marketing campaigns, supervised customer service, and ensured a seamless production process.

Positive client reviews and impressive sales not only helped the organization meet its goals but also left all stakeholders satisfied. The increase in revenue and profit aligned perfectly with the established objectives.

I mastered creative problem-solving and utilized relationships for financial and inventory management. Additionally, I honed effective communication and coordination skills within the design and production team, ensuring project completion with minimal conflicts.

An overview of the product designs